General Motors Garners Nearly $9 Million in Ads with MLB Corvette Giveaway

Earlier this week, we posted how General Motors offered a brand-new 2011 Chevrolet Corvette convertible to Detroit Tiger pitcher Armando Galarraga for his near perfect game against the Cleveland Indians. That generosity may have been a near $9 million win for GM as well. According to Joyce Julius & Associates Inc., which measures and analyzes the impact of sponsorship on all forms of media from print to television to the Internet, General Motors’ giveaway to Galarraga generated nearly $1 million in exposure in over 700 television programs and nearly $8 million in over 150,000 publications, Internet articles and posts. Note that the automaker...

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Report: Saab in Talks with BMW on Underpinnings, Engines for Revived 92

It’s no secret that Saab is hard at work on plans to reintroduce its 92, but it’ll need some help to before the car can be produced. The automaker is preparing to enter into talks with BMW to do just that. Instead of developing a costly platform from scratch, Saab is in talks with BMW to source underpinnings for the car. Saab is reportedly eyeing Mini’s architecture to underpin the new 92. Saab CEO Victor Muller wants the brand’s new model to closely resemble the teardrop shape of the original car, which was dropped from the Saab lineup in 1956. According to the report, Saab is also looking into sourcing engines and transmissions from Mini....

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