General Motors Garners Nearly $9 Million in Ads with MLB Corvette Giveaway

Earlier this week, we posted how General Motors offered a brand-new 2011 Chevrolet Corvette convertible to Detroit Tiger pitcher Armando Galarraga for his near perfect game against the Cleveland Indians. That generosity may have been a near $9 million win for GM as well.


According to Joyce Julius & Associates Inc., which measures and analyzes the impact of sponsorship on all forms of media from print to television to the Internet, General Motors’ giveaway to Galarraga generated nearly $1 million in exposure in over 700 television programs and nearly $8 million in over 150,000 publications, Internet articles and posts. Note that the automaker never requested or commissioned the study.

“We were not contracted to do the study,” Eric Wright, Joyce Julius' vice president of research and product development, said in an e-mail to Crain's Detroit Business, an affiliate of Automotive News. “We often look at national level happenings in sponsorship and provide that information to all of our clients and the media.”

Source: Automotive News (Subscription required)

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Report: Saab in Talks with BMW on Underpinnings, Engines for Revived 92

It’s no secret that Saab is hard at work on plans to reintroduce its 92, but it’ll need some help to before the car can be produced. The automaker is preparing to enter into talks with BMW to do just that.

Instead of developing a costly platform from scratch, Saab is in talks with BMW to source underpinnings for the car. Saab is reportedly eyeing Mini’s architecture to underpin the new 92. Saab CEO Victor Muller wants the brand’s new model to closely resemble the teardrop shape of the original car, which was dropped from the Saab lineup in 1956.


According to the report, Saab is also looking into sourcing engines and transmissions from Mini. Mini currently offers 1.6-liter naturally aspirated and turbocharged inline four-cylinder engines here in the States, and 1.4-liter gasoline and 1.6-liter diesel I-4 powerplants are available also. Transmission choices are limited to six-speed manual and automatic gearboxes.

With Saab trying to regain market share, this would be a great move for the marque, but the 92 would be a direct competitor of the Mini Cooper. Although producing components in larger quantities would be beneficial to lower costs, we’re not sure it’s a great idea for Mini to bolster its own competition.

Would it be a good move for Mini to help Saab, or would it cannibalize its own sales?

Source: Reuters and automobilemag

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Le Mans-Winning Bentley Speed 8 to Star at Bentley Drivers Club 60th Anniversary

In 2003, Tom Kristensen, Dindo Capello, and Guy Smith drove the Bentley Speed 8 prototype to victory in the Le Mans 24 Hours. The same car will be featured at the 60th Anniversary of the Bentley Drivers Club at Silverstone.

The Bentley Drivers Club 60th Anniversary meeting promises to be a “moving-museum” of Bentley’s motor racing heritage. Bentleys of every era, ranging from a 1925 3 Litre to the 2003 Speed 8, will appear in the paddock and on the track.

Bentley will be bringing several of its more famous racing cars to the track, including at least two cars that helped the marque win the famous Le Mans race five times between 1924 and 1930. The first official Le Mans works Bentley- a 1925 3 Litre- will be featured as one of them and the 1926 3 Litre, “MK 5205”, is another of the featured Le Mans works Bentleys of old.

In stark contrast to the older racing Bentleys, are the Speed 8 and other Brooklands cars and Bentleys that have raced at BDC events in the past 60 years. The Bentley handicap race is set to show the full mix of Bentley’s racing heritage by pitting classic 3 Litres against more modern Turbo Rs.

The Bentley Drivers Club 60th Anniversary meeting takes place at Silverstone on August 8th and 9th.

Image of Benley at Le Mans in 1925 credited to the W.O. Bentley Memorial Foundation

 source by carsanddriver

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Infiniti G37 Sport Sedan

Infiniti G37 Sport Sedan

- Base price: $37,865
- 328 hp, 269 lb-ft of torque
- Inexpensive, powerful luxury sedan

Although the Infiniti G37 is available in coupe and sedan models, again the obvious family choice is the four-door. Available in several trim levels, the Sport model is the best performer of the bunch. With pricing for the Sport sedan coming in at $37,865, it can easily be considered one of the least expensive luxury sport sedans available today.


The G37's 328 hp and 269 lb-ft of torque come from its 3.7-liter normally aspirated V-6 engine. A six-speed manual is the sole transmission option for the Sport sedan. Eighteen-inch five-spoke wheels come standard on the Sport model. Four-piston calipers grab fourteen-inch rotors in the front, whereas two-piston calipers slow 13.8-inch discs in the back. The rear wheels spin harmoniously with the help of a viscous limited-slip differential, and a sport-tuned suspension aids spirited driving maneuvers.

Dual-zone automatic climate control helps keep all occupants comfortable, while leather seating throughout not only adds to the comfort level but also eases the task of cleaning crumbs. Family sing-alongs are sure to be fun with the standard ten-speaker Bose audio system. Audio can be piped to the Bose system either through the iPod connector or via the G37's streaming Bluetooth capabilities. The two gigabytes of onboard storage can house a significant amount of music, too. Infiniti's Advanced Air Bag System adjusts inflation rates for the front air bags depending on crash severity. EPA fuel economy numbers indicate that the G37 Sport sedan should be able to attain 17 mpg city and 25 mpg highway. The G37 Sport sedan leads the $30,000 to $40,000 pack in luxury, sporty feel, and above all family friendliness. ...
source by automobilemag

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